“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

Does your content use "luck" of the green? If you produce evergreen content, it does. Evergreen content can feel like a lucky hit – reaching a potential customer at just the correct time. Using a percentage of the content you

There's no doubt that the COVID-19 pandemic has turned all of our world’s upsides down. Several industries have had to rethink their strategies, and while things never return to exactly how they once were, some things certainly can

Introduction In the 21st century not having an online presence for your online business would perhaps be, considered as foolishness. However, just having a website or any other kind of online presence is not equivalent to generating top